🎓 Advanced Lesson 21: Negotiating Win-Win Deals with Landlords and Estate Agents
Deal Negotiation Preparation
Property Address: _________________________
Seller/Landlord/Agent Name: _________________________
What They Want
- Desired Price or Rent:
- Timeline to Sell or Let:
- Pain Points (voids, repairs, time):
What We Can Offer
- Offer Structure:
- Length of Agreement (if applicable):
- Upside for Them:
Framing Statements to Use
- “What would you need to see to feel comfortable with this?”
- “Would it be helpful if I showed you how this has worked before?”
- “You’re always in control of the final decision.”
Objections You Anticipate
__________________________________________________
Follow-Up Plan
- Next Contact Date:
- Method (Phone / Email / WhatsApp / In-Person):
✅ Action Steps for Students
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Practice role-playing common objections with a friend or coach.
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Create your pitch deck to use in landlord and agent meetings.
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Use the worksheet before each negotiation to sharpen your message.
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Keep a “wins & lessons” journal for every negotiation — reflect and improve.
🤝 Negotiation Prep Worksheet
Property Address: ___________________________________________
Seller / Landlord / Agent Name: _____________________________
🔎 What They Want
- Desired Price / Rent: ___________________________
- Timeline to Sell / Let: _________________________
- Pain Points (voids, repairs, time, debt):
________________________________________________
💡 What We Can Offer
- Offer Structure: (Lease Option, Assisted Sale, R2R, etc.)
- Length of Agreement: __________________________
- Upside for Them:
– Guaranteed rent
– No agents’ fees
– Hands-off management
– Profit share on resale
🗣️ Framing Statements to Use
- “What would you need to see to feel comfortable with this?”
- “Would it help if I showed you a similar deal we completed?”
- “You’re always in control of the final decision.”
🚧 Objections You Anticipate & Planned Responses
• Objection: ___________________________________________
• Response: ___________________________________________
📅 Follow-Up Plan
-
- Next Contact Date: _____________________________
- Method: Phone / Email / WhatsApp / In-Person
Common Objections & Professional Responses
✅ Objection 1:
“I’d rather just sell it now and get my money.”
Response:
“I completely understand—you want a clean break. The challenge is that a quick sale often means dropping the price or paying hefty estate agent fees. Our solution gives you the full asking price with zero fees and no hassle. Would it help if I walked you through the timeline and exit strategy?”
✅ Objection 2:
“This sounds complicated—why can’t I just rent it out myself?”
Response:
“You absolutely can—but many landlords tell us they’re tired of voids, late rent, repairs, or tenant calls at 10pm. We handle everything, guarantee your income, and give you total peace of mind. You still own the property—just without the stress.”
✅ Objection 3:
“What if you walk away and I’m left with a mess?”
Response:
“That’s a valid concern, and it’s exactly why we put everything in writing through a solicitor, with clear responsibilities on both sides. We also record every payment and maintain full insurance. You’re always protected.”
✅ Objection 4:
“I’m not sure this is legal—it sounds risky.”
Response:
“I hear that often. Everything we do is 100% above board and backed by UK contract law. In fact, we always recommend sellers get independent legal advice, and we’re happy to pay for it. This protects you and gives peace of mind.”
✅ Objection 5:
“How do I know you won’t ruin my house or stop paying?”
Response:
“Great question. We only profit when your property is cared for and generating results. We pay you monthly no matter what. Plus, we keep the property in show-home condition—it’s in our best interest too. Would a maintenance guarantee help reassure you?”